Around ~10-12 years ago, Nature tried to “disrupt” the publication market & flooded it with journals without providing resources to ensure long-term success nor thinking about the impact it would have… this has led to sustained mediocrity, dwindling integrity, & disingenuous “high impact” publications that they profit off of — another Great disservice to the already awful publication landscape that scientists face today. https://www.nature.com/articles/s41561-023-01236-w