Shamar

@freemo

Probably I've not been clear enough: I argued that people _are_ "in charge", but "mad" (irrational) in their choice.

And while Capitalism assume a #FreeMarket where #rational people trading to pursue their own interests, #advertising assumes people behaviour can be programmed through their irrational bias (and trade such #BehaviouralFutures, as Shoshana Zuboff call them).

Since the two model of the same people are in direct logical contradiction, they cannot be both correct.

Pick one:
- people are rational
- people are irrational

The first is a prerequisite of Capitalism model, it's the only way it could work to describe and predict its evolution, but it means that advertising does NOT work.

The second is a prerequisite for Advertising to work, but it means that Capitalism cannot work (at least as usually described by capitalists).

Now, afaik Advertising works so much that the most powerful multinational corporations in the world bid in behavioural futures.

Thus, Capitalism can NOT work as one of its main pre-requisite are not met in real world.

Having said that, I'm surprised to see that you have no objections about the irrational behaviour of corporations due to the maximization of a single scalar value (profit).

@design_RG