Gary Ackerman

The Unified Theory of Acceptance and Use of Technology (UTAUT) identifies four key factors for tech adoption: effort expectancy (ease of use), performance expectancy (usefulness), social influences, and facilitating conditions. These are positively associated with the intention to use technology. #UTAUT #TechAcceptance

Gary Ackerman

The Unified Theory of Acceptance and Use of Technology (UTAUT) incorporates factors influencing tech use. Key factors include: Effort Expectancy (ease of use), Performance Expectancy (usefulness), Social Influences, and Facilitating Conditions. #TechAcceptance #UTAUT