Dr Michelle

Who is talking about what I'm going to call #facialcodinggate?
There's suddenly an influx of criticism of #facialcoding for #emotion research in #marketingresearch & #consumerresearch.

I feel like I've been beating that drum for years. But the new #ICO report (ico.org.uk/about-the-ico/media) seems to be driving the latest craze.

I feel people are missing the point though. It's not the tools. It's the people and their overestimation of #AI for use #emotionresearch.

Who's with me?
#neuroscience #psychology

‘Immature biometric technologies could be discriminating against people’ says ICO in warning to organisations

The Information Commissioner's Office is warning organisations…

ico.org.uk