Benjamin Carr, Ph.D. 👨🏻‍💻🧬

#IBM hit with suit over #WeatherChannel ad data sharing
The complaint, filed on behalf of California plaintiff Ed Penning, contends that by watching videos on the Weather Channel website, two marketing firms (#mParticle and #AppNexus/#Xandr) received Penning's full name, gender, email address, precise #geolocation, the name, and the URLs of videos he watched, without his permission or knowledge.
theregister.com/2024/11/08/ibm #privacy #surveillance

IBM sued again in storm over Weather Channel data sharing

Privacy lawsuit blows this way alleging disclosure…

The Register
IT News

mParticle raises $45M to help marketers unify customer data - mParticle, which helps companies like Spotify, Paypal and Starbucks umanage their customer data, is ... more: feedproxy.google.com/~r/Techcr #arrowrootcapital #advertisingtech #fundings&exits #mparticle #startups #funding #mobile