The headline you write, feeling clever
vs.
Your headline after your editor notices it
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@paulkruczynski
Ah, that's a shame. I much prefer the clever one, and am surprised the hip and modern Guardian wouldn't go for it. Who do they think they are, The Times? 😉
@AndyLowry right? When paired with the headline below it (Life is short, steal a walrus) it was a delightful 1-2.