Rearranging the deckchairs on the Titanic (& painting the Titanic green)

Generally, people think about what they want & need (proximate )

want to sustain their political popularity.

Rich people want to sustain their lifestyles more

Corporations (Businesses \ industries) want to sustain their business.

When in the history of , has an industry intentionally tried to go out of ?

The following quote is part revealing the truth (the business-as-usual agenda) and part (possibly ). To quote (aviation) "Because it’s new technologies and bringing proven solutions to scale that will deliver the emissions reductions we need, and protect the future of travel in the process,” Andrew Parker, Chief Sustainability Officer, Qantas Group.

How nice sounding, new "technologies" and "proven" "solutions" to "scale". Sounds like business-as-usual simply wants to protect it's ass(sets) and sell more stuff!

How about some fancy air respirators since are becoming as common as ignorant or misinformed salespeople?

What about clothing with an inbuilt refrigerator so the poor can try not to die during severe and prolonged heat waves?

Or perhaps the housing estates that are being built on floodplains can have lifeboats retrofitted?

The list of ways to make more money is endless. Well, at least until climate change causes the world economy to collapse. The idea of indefinite "growth" isn't only flawed thinking, it's really quite stupid (or is it simply a sales pitch?)

Evidently, the business-as-usual agenda is to continue to be in business. No industries openly ask, to paraphrase "Is it actually possible for our core business to be sustainable?" sustainabilitymag.com/articles (maybe they have a problem with being honest in public)

Seriously, they NEVER ask the important question! Can the business ever be sustainable? Of course, they're business people promoting their personal agendas (not considering all the variables, the evidence, the nature-based solutions).

The Qantas " " officer simply assumes that aviation is a must-have. As do many consumers. Of course, they do because that's simply what they want to believe - and that's why many industries are failing to be ecologically sustainable. Because they're not (period).

BusinessAsUsual caused

& saving

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