When you think about it, online advertising is remarkably primitive. The algorithms focus on showing ads to consumers the data shows may be interested, but typically fail to consider *the best time to show that ad* to the consumer, and *the best context in which to show that ad*. As a result, it ends up being more about just assaulting the consumer with a mass volume of ads in the hopes they’ll click on something, which just alienates consumers even more from the already intrusive advertising.
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@liampomfret
The solution is for ads to be matched to the webpage, not to the visitor. The ads become more relevant, there's no overhead for user tracking, and it helps undo the alienation.
#DuckDuckGo and #EthicalAds are good examples of this approach.
@Parienve You’re preaching to the converted there. I’ve been telling my digital advertising student for years that contextual ads are preferable.