Copied from former birbsite:

Damian Lyons Lowe @DamianSurvation
Daily Mail Readers National Prediction: Conservatives short 25 of majority

With voting restricted to only those getting their news from Daily Mail (sample 2756). The Conservatives would still be unlikely to form the next Government (a 2 point lead of Labour is not enough).

Let that sink in. The Tories have even lost the Daily Mail voters!

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@cstross Interesting. The magic number is 326, so even if those numbers were correct (and I realise this isn't a scientific prediction!) the Tories wouldn't have a workable path to power. On those numbers either the Tories or Labour would require SNP votes to form even a minority government - the Lib Dems, Northern Ireland parties, Reform, Green and Plaid between them aren't enough.

So ironically, what the Daily Mail readership is predicting is IndyRef 2.

(Obviously, these numbers aren't what's going to actually happen. But it's still interesting.)

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