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>sales, marketing, deadlines

If the "product" can be **decentralized**, why can't these "coordination problems" of the product be **decentralized** as well?

I like Geoffrey West's "Scale"'s metaphor of **voume** and **surface area** repeating across cells/organisms and cities/corporations (and therefore cooperatives). The **volume** can be the "internal work" or "implementation details" of a project which do not need to be transmitted outside the product, while the **surface area** can be the "coordination work" or "interface" of a project which does.

Of course the pattern is fractal. A small project may have 100 details of **volume** and only communicate 10 details of **surface area** to a few related projects. But those few related projects form a group and those 10 details of communication forms the groups **volume**; and that group may itself coordinate with other groups with only 1 detail of **surface area**.

@humanetech@mastodon.social @z428 @clacke @fediverseparty @weltsnake@mastodon.technology

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