**** Hoping that #Google/#YouTube will fail, could help to destroy the best of the Internet ****

I'm seeing a lot of people apparently rooting for Google /YouTube to fail, to be split apart by the government, to be intensely regulated and otherwise subject to massive fines and other actions.

It's difficult to emphasize how shortsighted a viewpoint this is, for among the pantheon of Big Tech, on balance Google is very much a good guy, and one of the last bastions against what amounts to a horrific takeover of the Internet by government, a takeover that is being pushed by politicians on the Right and the Left.

Is Google perfect? Of course not. Hell, there are aspects of Google I've complained about for many years, and pushed back on both publicly and during those periods that I was working inside.

But most of the complaints about Google/YT (ads, Play Store, etc.) have become overblown politically-motivated excuses to try micro-control content.

Google is bending over backwards to build an ad ecosystem that can still provide advertisers with enough info to be useful without risking people's privacy. But that's not enough for many observers. They don't want any ads. They don't want even anonymous "tracking" that can't possibly hurt users. Seemingly, they want everything for free. And often they tout the tired old "you are the product" mantra that was never true but is so often blindly parroted.

Meanwhile, government is on the cusp of imposing vast new tracking -- tied to government IDs -- requirements on the Internet in the name of "protecting the children" -- potentially turning the Internet in the U.S. into a nightmare clone of China's Internet regime, where you can end up in prison for accessing the wrong site.

You think it couldn't happen here? Think again. Pay attention to what the politicians are saying and the laws being passed in various states -- and the cases before the Supreme Court right now!

Most people who use the Net don't have a clue how much they could lose, and how quickly, if these government efforts succeed. They have been seduced by political rhetoric and are standing on the edge of a cliff that they don't even realize exists.

And unless this changes immediately, you can likely kiss most of the best of the Internet goodbye. -L

@lauren

1. Big problem with Google's ad biz is the Google/FB duopoly; a substantial part of the publishing industry used to rely on ad revenue; no longer, only G & FB are allowed to make ad money now. Fortunately there is bipartisan litigation aiming a cannon at this problem.

2. You say:

>> Google is bending over backwards to build an ad ecosystem that can still provide advertisers with enough info to be useful without risking people's privacy.

With respect, I entirely disagree.

@timbray I find it fascinating how many people who claim that they only object to "bad" ads use ad blockers set to block ALL ads. They don't want to pay with money. They don't want to pay with time. They just want it all for free.

Somebody was bitching to me recently about YT ads and was boasting about an extension that blocked them all. And I said why don't you subscribe to YT Premium and help support the creators that way? And they responded, "why should I when I can get it all without paying and without ads?" The epitome of uncaring selfishness.

@lauren @timbray YouTube is *stupidly* expensive and complex to maintain, and people have no idea how much so. (And when they guess they're usually off by an order of magnitude or three) If Google hadn't bought it when we did then the service would've died.

That may or may not be considered a good idea, but if people want YouTube to exist in anything like its current form without being attached to Google then they need to cough up a *lot* of money and resources. There's no indication they want to, and splitting it out and adding in all the proposed restrictions will make it unviable. Which, again, is maybe fine with people, but if folks want it split and still working then there's a big additional cost.

Lauren knows this but very few other folks are aware of it, I suspect.

@wordshaper @lauren @timbray
Decentralized platforms for video work great for downloading content. But streaming is very inconsistent (if not mostly mostly unusable). That is also a plus since centralized services generally try to upsell downloading as a "premium" feature.

The biggest weakness of decentralized video is lack of a coherent monetization strategy. ActivityPub comes close since you have view counts which can be presented to in-stream sponsors.

If other decentralized protocols like SSB become as popular as broadcast TV, you could estimate viewship with something like nielsen ratings.

@customdesigned @lauren @timbray That's a view people take, sure, but unfortunately both scale and the network conditions a majority of the world lives with tend to make it fall over very hard in practice.

Video is stupidly huge compared to text, which is an insane amount of bandwidth and disk storage, plus CPU time to re-encode the video at different resolutions because honestly most of the world *can't* watch your video at the 1080p (or even 720p) that you encoded it, plus even more storage for those alternate versions of the video. Plus there's either the latency issues in delivery if you store it on a central server, or the increased insane disk storage if you want to distribute it closer to the end users.

It's really... decentralized video platforms right now are only useful for toy, low-usage applications. Maybe in a decade they'll be closer to viable but I suspect it'll at best be "closer to" and not "actually" viable.