Twitter's self-destruction
Twitter's trending topics are just a hot mess right now.
Also, I scrolled for a good ten minutes using the web interface and didn't see a single ad. A month ago I would have seen dozens. How many advertisers have simply bugged out?
Twitter's self-destruction
@edbott the sad thing is that this won't lead to twitter's destruction no matter how toxic it gets over there. the only things that could lead to twitter's downfall are either huge financial problems or huge technical problems. the latter they seem to be able to avoid even with all the staff departures. no idea if the former is in the cards.
Twitter's self-destruction
@herid Inertia is a deceptive thing. Both the financial and the technical systems can run on inertia for a long time. But when little things start going wrong, they can trigger a cascade that results in a much bigger failure.
I'm not ready to pronounce Elon out of the woods.
Twitter's self-destruction
@edbott yes, maybe. I've seen some posts by technical experts saying what you are saying and others saying the opposite. I am not qualified to judge personally. But my main point is that if twitter dies it will be because of one of those two things (technical or financial problems) and not because of user flight due to it becoming more toxic.
Twitter's self-destruction
@edbott not as much as people would like to believe. apparently advertisers are already coming back lured by the financial incentives Musk offered.
https://www.reuters.com/technology/amazon-restart-advertising-twitter-platfomer-reporter-2022-12-04/
I've seen ads by both Apple and Amazon in my twitter TL recently.
Twitter's self-destruction
@herid As someone who has worked for decades in publishing, I can tell you that you have no idea how much they paid for those ads or even whether they paid for them.
Desperation makes advertising sales execs do funny things.
Again, inertia.
Twitter's self-destruction
@edbott well, I hope you are right. I remain skeptical. But we'll see.
Twitter's self-destruction
@herid You don't think that the latter is a potential inflammatory agent for the former?