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Revolving doors: the idea of paying commercial (scientific) publishers to write rather than to read makes a lot of sense, now: https://m.marketscreener.com/quote/stock/JOHN-WILEY-SONS-INC-13207/news/John-Wiley-Sons-Open-Science-Leader-Dr-Ralf-Schimmer-Joins-Wiley-43557893/
