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Stop evaluating academics based on indicators. Start rewarding the contributions of faculty and researchers in all areas of university activities.
Stop constructing university strategies based on university rankings. Do not use ranking tiers in analytical reports for management decision making; instead, focus on the actual contributions made by a university (scientific, educational, and societal).
Stop evaluating universities based on ranking indicators. Every university has a unique mission, and only fulfillment of this mission really matters.
Stop using ranking information in national strategies and other kinds of ambitions. Only universities’ contributions to national and global goals should be considered.
Stop paying money for consulting services to ranking compliers. This is a pure conflict of interests. Source: leidenmadtrics.nl/articles/the

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