Sudden thought- if there’s momentum in mastodon, it’s only so long before there are servers run by big tech- like a hotmail or gmail server. At that point sign ups become more simple, and security becomes more straightforward as the servers are run according to corporate policy.

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@benhall I don't see that happening, at least not while these Big Tech servers federate with ANY other servers. MS/Google/any other doesn't want to be held responsible for any platform they can't control. Although it would certainly drive up adoption ... but at that point, they'd likely make their own social platform, which they could have done years ago so they likely aren't interested, etc.

@INTERPUNCT it depends on how well the email analogy sinks in. They can set their own moderation policy for their servers, and they offer people more reliability than individual run servers. Plus they’ve all tried to get into social media- Apple with ping, Microsoft by buying LinkedIn, Google with wave(?) etc

@benhall They have all tried, but have kind of been dissuaded from it one way or another. Would certainly be more reliable and they could have their own moderation but I think the pain point is dealing with interactions between other instances where they could not

@INTERPUNCT I don’t know. I can see the advantages for them- part of the office suite for example. they can also maintain blocklists of bad domains, like email domains. They are still trying in that space after all- LinkedIn is very much alive, yammer trundles on, Google regularly releases new products etc.

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