Well now, we had the choice between the existing service at a nominal 100 Mbps but which actually delivers about 55 Mbps on a good day, downhill with a following wind, or a competitor's service at a nominal 1 Gbps which it turns out, delivers around 700 Mbps. We probably don't need that monster download speed but as it's half the price of the existing "100 Mbps" service, we'll have it anyway!
@Paulos_the_fog When I signed up to the Virgin cable modem service it was advertised as 512kbps ... but they were lying, it was actually 600k.
For many years it kept going up in speed for the same price ... but eventually they started putting the price up too.