"Prosecutors said #JBS continued making deceptive marketing claims even after a consumer watchdog group recommended the company stop advertising because it didn’t have a strategy to achieve its #climate target."
#meat
https://www.perishablenews.com/meatpoultry/new-york-sues-beef-producer-jbs-for-fraudulent-marketing-around-climate-change/
"Livestock accounts for more than 14 percent of all global emissions.
By denying, derailing, delaying, and deflecting meaningful discussions around the sector’s key issues, the [#meat and #dairy] industry is using the same tactics as the #tobacco and #FossilFuel lobbies.
The report outlines coordinated social media attacks on nutritional science, and the portrayal of the industry as targets of “anti-meat militancy.”
It's a very interesting picture as most American meat is banned from the EU and rightly so as the standards of animal husbandry are way lower in the USA than in the EU. Many harmful substances used in US agriculture are outright banned in the EU and surprise, surprise - there is no consumer pressure on the EU administration to allow cheap US meat onto the shelves of supermarkets in the EU, in fact the diametric opposite; consumer pressure is to continue or tighten the current restrictions on unhealthy animal husbandry practices both at home and in the countries from which meat is imported into the EU.
Yes well, the extreme right wing government in the UK would accept any toxic shit just to get the prices in the supermarkets down a bit. They care neither for the health of the nation (especially not that of the nation's poor) nor for the consequences for Britain's farmers of the importation of cheap meat from the USA!
It's no coincidence that life expectancy in the USA is falling significantly whereas in the EU it's still rising, albeit with a bit of a blip caused by Covid. Americans generally seem to have an utterly appalling diet and 'endure' levels of obesity that will inevitably lead, for many people, to chronic illness and to premature death.
@Paulos_the_fog
Right. the article says the meat and dairy people target their misinformation campaigns at the US, Asia, and also the UK.