Okay, then. We get serious.

Since the #techlayoffs from @neo4j, I've been asked by a few people, have I really been somebody, or am I just a writer?

It's a creative question, really, when you think about it. How should I respond? I've written and published countless thousands of articles, and 17 books under my own byline, since I officially launched my career 39 years ago. Many folks perceive #writing to be "merely labor," or just an art, while #contentstrategy or #marketingstrategy or #seostrategy ... those are "job jobs." When it comes to my future, on which side of the fence do I stand?

Here is my response: I was there when the fence was built. Chances are, I built it. I built it strategically. I built it to win. I built the strategies and the itineraries and the editorial teams and the content publishing engines to improve the lives and work of the people I've written for, and the people I'm writing to. I created narratives around and about the hard work and well-crafted products of good people - many of whom truly didn't deserve another layoff in their lives.

Today, I've relaunched Scott Fulton On Point. It's an active testament to the power of what I've produced and what I've accomplished. You said you wanted to see some proof, some authentic record, of how content and content strategies make an impact? Here you go.

https://scottfultononpoint.com

Time to own the narrative once again.