@acbilson Yes!
I'm guessing it's a collaborative and unhealthy trend, with employees increasingly willing to replace family, church, social institutions with workplace and career... And employers willing to amplify that move by presenting job as family-replacement.
I could see the appeal for an employer being able to benefit from the dedication and loyalty that people once have to their families, churches, and clubs. Moments like this may highlight some differences between family and employer.
Still valuing my family differently than I value my job (which is at a wonderful organization where I love the people I work with), I grow concerned when I see signs of someone/some thing (employers or the government or a movement or whatever) seeking to claim one's Family.
I had the same feeling even with the Teen Titans catchy Friends Are Family song.