Ego is what happened. The superbrain thing to do was be a thought leader. They learned the language and made small commitments. Sometimes even large commitments, even though many quietly faded away before reaching fruition.
The best leaders I've worked with and for are OK with being wrong. They seek out challenges to their perspectives. They know great ideas can come from anybody. DEI simply gives them a language and better toolkit for things they intuitively do.
@acjay
Capitalist: Democracy is the most powerful force for freedom and prosperity in the history of the world!
Human: Sounds great! So we should democratize the workplace then, right?
Capitalist: Nooooo
But eventually, they realized this is a game they couldn't win. No one person can be an authority in DEI, because the whole point is elevating a multitude of voices. They kept saying the wrong things, and instead of having the humility to be okay with being wrong, they started throwing tantrums. "No more politics at work (unless it's my politics!)"