@TedUnderwood
Exactly ... that's where the money is for MS. As per June 2022 revenues – Office 365: 32%; Azure: 40%; Windows: 28%; Ads: zero.
... and this is why Goggle is looking at data integration - not search. Because this is where their money is.
https://sentientsyllabus.substack.com/p/reading-between-the-lines