Our IPA Will Jam Your Face with Hops - McSweeney’s Internet Tendency
"...perhaps you don’t have the guts to drink an octuple-IPA that’s caustic grains are mashed over actual lava sourced from Ethiopia’s Erta Ale volcano while loudspeakers crank out Motörhead’s “Ace of Spades” on a loop inside an abandoned underground nuclear testing site."
https://www.mcsweeneys.net/articles/our-ipa-will-jam-your-face-with-hops