I expect Google to be freaking out about #chatGPT. It answers many questions better than they do, especially now that they've stuffed the first page of search results with ads. Alexa and Siri weren't that much of a threat, given Amazon's limited intrusion on Google interests and Apple's limited marketshare, but if people can ask a chatbot for better, more comprehensive, more creative, more synthesized answers than they can get out of Google's search results ...
Speaking of Google failure ... I had to turn off Google Discover on my Android phone because it wouldn't heed my interests ("Not interested in Sports") and started inserting sponsored ads into the feed. Advertising will kill Google eventually.
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