Some interesting insights into why people do or don't support climate change initiatives.

For example: "We found that people consistently underestimate how much others support climate action. This phenomenon is known as 'pluralistic ignorance'. On average, respondents underestimated support by 18%, and overestimated opposition by 16%. This creates a kind of shared illusion that climate policies are less popular than they actually are."

phys.org/news/2025-08-climate-

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