Prediction: #Musk will start charging brands just to *use* #Twitter, calling it all advertising.

"Wells Fargo said it “paused our paid advertising on Twitter” but continues to use it as a social channel to engage with customers. The other brands did not immediately respond to a request for comment.

Twitter’s top 1,000 advertisers plummeted by more than 60% from October through January 25, from around $127 million to just over $48 million, according to the data."

https://www.cnn.com/2023/02/10/tech/twitter-top-advertiser-decline/