#^Is virtue signalling a vice?
Proclaiming one’s own goodness is deeply annoying. Yet signalling theory explains why it’s a peculiarly powerful manoeuvre
- by Tadeg Quillien
Read at Aeon
Proclaiming one’s own goodness is deeply annoying. Yet signalling theory explains why it’s a peculiarly powerful manoeuvre
- by Tadeg Quillien
Read at Aeon
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> Participants told that their donation would be multiplied by 10 gave almost exactly the same small proportion of their endowment as participants who were told it would not be multiplied.
> ...
> The researchers also found a possible explanation for why participants did not care about the efficiency of their donation: donating effectively would not have sent a better signal about how good they are. Participants who gave money to a charity when they knew it would be multiplied by 10 were not seen (when judged by another group of participants) as better people than those who gave money in the absence of a multiplier.
