Another nice study (in French) on the effect of "generic masculine forms" on mental representations. The measured effects are quite dramatic: for instance, this figure shows the percentage of women cited as a potential Prime Minister when the question is asked using a generic masculine form ("candidat") or a double form ("candidat/candidate"). persee.fr/doc/psy_0003-5033_20 @psycholinguistics

@psycholinguistics Ironically enough, while the results are strongly in favor of the use of gender-fair forms, the authors chose to write the article using only generic masculine forms...

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