What if the Kardashians are actually Cardassians and they've been hiding this from us by cunningly changing the first letter of their name

(alternately: what if the Cardassians are named that because it's an Armenian surname and the writers of Deep Space Nine wanted a vaguely Turkish-ish-sounding surname for their USSR / WWI Ottoman Empire analog in their vaguely post-Communist Eastern Europe / Lawrence of Arabia / Space Casablanca themed series)