Let's be clear about this. Not removing most hate speech and disinformation/misinformation are key aspects of Musk's #Twitter/X and his publicly stated philosophies, which also include his direct friendly public interactions with racists and fascists on the platform. Twitter is the main large platform that has refused to agree to the EU code of conduct and has now been told by the EU that it will be in violation of EU laws regarding these content types, unless changes are made.

Understandably, many firms are reluctant to advertise on Twitter for fear of brand contamination through general or specific association with disreputable Twitter content.

By making it possible for #Google Ad users to buy ads on Twitter by linking the Google and Twitter ad systems, Google is now explicitly aligning itself with Musk's philosophies and sensibilities, by providing new sources of income via Google systems to increase ad buys on Twitter, and so help continue to fund Musk's hate speech and disinformation operations.

The damage to Google's reputation -- whatever is left of it at this point -- could be enormous, especially when Google Ad users find their ads associated with the more horrific of Twitter posts.

The is a dark day indeed for Google. -L