@Dragon@mstdn.ca @ben @theinstantwin

Yes, you have the thrust of it. News is dying, and the audience you're describing on the other app won't pay to consume it (not in nearly the volume needed to allow people to make journalism a career) and their views can't be audited in a way monetizeable via advertising.

So there's little value seen in a newsroom spending a nonzero amount of money (in setup and admin) to chase a projected zero dollars.

I suspect this status quo to maintain until and unless someone proves that you can use Mastodon as some kind of loss-leader to induce people to spend money on the business side of the newsroom.