@LauraFieldcut@mastodon.social @StevenBeschloss
“.. Opposition to woke principles has become a business opportunity, too. A former Green Beret has found success with a “patriotic” coffee brand, Black Rifle, based in Salt Lake City. The conservative commentator Sara Gonzales founded American Beauty, a cosmetics company “for women who love America.” (Lipstick shades include Freedom Fighter and Triggered ) Vanessa Santos, who runs a right-leaning public-relations firm called Red Renegade PR, told me that the market for anti-woke goods is niche but ardent. “People want to buy something that’s patriotic,” Santos told me, and “they want to know the kind of person who’s behind the product"
do not expect to persuade the alt-right.

https://www.newyorker.com/magazine/2022/12/19/the-ceo-of-anti-woke-inc