@jeffjarvis So many outlets seem to be measuring podcasts by standards that have nothing to do with podcasts. It doesn’t take $20 million to create a podcast, that’s just not what a podcast is.
As the article says, podcasts are more popular than ever! They just aren’t going to deliver the ROI deep-pocketed investors demand, and given non-zero interest rates, they’re not going to wait for the magic money-making step to appear.
@pwinn @jeffjarvis
The best podcasts are labors of love, supported by their listeners.