Anyone else notice how when people refer to "big-tech" it's usually Google (or Alphabet), Apple, Facebook, Twitter, Amazon and sometimes I've even seen Tesla thrown in. I have not, in relatively recent memory seen Microsoft referred to as "big-tech". 
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@SmilingTexan france community call it GAFAM - Google Apple Facebook Amazon, Microsoft
@ssl that's interesting, I guess it's just our media that leaves them out