Menthol and aloe flavoured beard wax means that the inside of my pandemic mask is a very minty place

Btw, I think that beard hygiene products are probably the most toxic-masculinity of any product category

I just got some cheap beard wax to keep my beard from being a million puffy

And in order to coddle the delicate sensibilities of the hygiene averse brodudes who comprise their target demographic, it was necessary to print "Zero bullshit." on the side of the packaging

I'm imagining a muscle-bound bro looking furtively into the mirror, and in a moment of soul-searching crisis, asking himself, "But this is like, personal grooming. And that's for gays. Is this ... bullshit?"

And he looks at the packaging, breathes a sigh of relief

"Thank god," he says, and smells great for the rest of the day

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@bgcarlisle I think you just misunderstood the message. They genuinely inform you, because their other products do literally contain bull's shit and some people may be allergic to that when they try to smear it over their faces.

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