Btw, I think that beard hygiene products are probably the most toxic-masculinity of any product category
I just got some cheap beard wax to keep my beard from being a million puffy
And in order to coddle the delicate sensibilities of the hygiene averse brodudes who comprise their target demographic, it was necessary to print "Zero bullshit." on the side of the packaging
@bgcarlisle I think you just misunderstood the message. They genuinely inform you, because their other products do literally contain bull's shit and some people may be allergic to that when they try to smear it over their faces.