I just tallied how much content I was shown on Instagram on my personal account vs my business account.
PERSONAL ACCOUNT
• Original content from people I follow: 46%
• Suggested content: 30%
• Ads: 24%
BUSINESS ACCOUNT
• Original content: 54%
• Suggested content: 20%
• Ads: 26%
SCIENCE!
This experiment was done around 7:30pm and the responses might be very different if I ran it at a different time.
The 10% difference between suggested content is kind of interesting but could totally be a fluke.
What's certain is that #Instagram users are shown HALF OR LESS of the content they actually want to see. This is BONKERS to me.
#SocialMedia
One hypothesis is that business users are less likely to be distracted and follow clickbait because they're busy working and need to complete whatever project they're on. Whereas people at home are more likely to just wander through suggestions, and are more susceptible so they offer more suggestions.
I think generally corporate-owned social media is more interested in feeding you what they want, rather than what you want.
