Lessons from Ukraine: How to Build a Global Brand in Times of Crisis

On Saturday, Sept 21, at the Weekend Media Festival in Croatia, Luc Chénier, CEO of Kyiv Post, will share insights on how crises can become catalysts for brands to grow and how Ukrainian businesses are doing this by becoming global players with influence.

"Today, Ukraine is not just a country but a global brand," Chénier believes.

In an era of instability and challenges, Ukraine sets the standard: Never giving up, moving forward, and becoming even stronger on the global stage.

Amid the war, with daily rocket and bomb attacks, Ukrainian businesses are showing that it is possible not only survive, but also to advance on the global stage under the harshest conditions.

Website | WhatsApp | X | FB | Inst | YouTube | Podcast | LinkedIn

📢 Subscribe to Kyiv Post