🔴 🎥 **Advertising doesn't work the way you think it does**

Jeffrey Kaplan

_"This is a video lecture in which I argue that association ads are best explained by what I call the social connotation theory, rather than the emotional inception theory."_

#Video length: twenty-six minutes and twenty-four seconds.

🔗 https://youtu.be/GFYasDoJ-98

#Advertisements #Psychology #Philosophy @psychology @philosophy