🔴 **Google allows advertisers to target the sensitive informational queries of cancer patients**

_"Advertisers mimicked the sensitive queries of cancer patients to target them with their marketing using Google’s keyword-matching feature. In 2023, 20,035 unique keywords emulated Google searches seeking information on cancer prognosis, alternative treatments, accessing treatment, treatment options, diagnosis, specific cancers, and late-stage cancer._

_The Google tools used by alternative cancer clinics exploit users’ searches for information and give prominence to websites promoting treatment unsupported by scientific evidence."_

Zenone, M., Marcon, A., Kenworthy, N., van Schalkwyk, M., Caulfield, T., Hartwell, G., & Maani, N. (2024). Google allows advertisers to target the sensitive informational queries of cancer patients. Harvard Kennedy School (HKS) Misinformation Review. https://doi.org/10.37016/mr-2020-170

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