At a #Mozilla event in #Brussels this morning about "#privacy-first online #advertising". I am _very_ curious where this weirdest of things Mozilla does is going. 🤔
Speakers: Petra Wikström, policy person at #Schibsted, @rvaneijk, @eff's Svea Windwehr and Mozilla's own Martin Thompson.
#onlineads #SurveillanceAdvertising #TrackingFreeAds #gdpr #dataprotection
Great opening by Svea pointing at how #PayOrOK models make #privacy a privilege for those who can afford to pay.
She rightly slams #RealTimeBidding #RTB as a #nationalsecurity risk on top of a #privacy violation and calls out the @EUCommission's push for "#simplification" that threatens achievements like #GDPR.
Rob from the Future of #Privacy Forum praises civil society for going after companies that violate #GDPR and the #TrackingFreeAds Coalition in the European Parliament for pushing tracking limitations into the #DigitalServicesAct. 👏
But his conclusion is "not too optimistic about #DPA action, needs other tools."
#Schibsted's Petra Wikström claims her firm "really really cares about #privacy" and says "#GDPR should not be reopened," works well as it is. 🫶
But she also emphasises "#journalism is never for free" and needs various sources of funding. For that, Schibsted uses 1st party data for segments, not individual targeting. Never shares with 3rd parties.
"Problem with GDPR is that it isn't enforced enough."
Wow so the #Mozilla engineer disagrees and claims "#GDPR has done a great deal of harm" (I didn't understand his argument why) but now diverted to saying the #browser should be the platform collect all the personal data and then provide it in aggregated form to advertisers.
This would "give control to people while also unlocking the data". 🥱
And all in a sudden, #SurveillanceAdvertising is not a #humanrights issue any more but merely a question of "governance".
