"The deepest power is that of determining what people consider normal. If you can persuade others that your way of doing things is normal, you have won. At the moment, many mature democracies are experiencing the normalisation of the anti-liberal far right. It’s vital to keep insisting that their norms are no part of an acceptable normality."
Timothy Garton-Ash at the FT
https://www.ft.com/content/02433224-248b-4dc5-b881-95a5d205e8e8