@derickflorian in this case of gleam, in every communication, the blog or docs they clearly know that is a monad, but go through great effort to not mention the word at all. This is clear since some inspiration is coming from the ocaml let syntax which is ocaml do-notation essentially.
I guess through time it just became so bad that languages feel the need to do marketing this way in hopes of reaching people they would not if they read that word and run away instead.
@derickflorian from what I get from watching other discussions, like lobsters comments, communities like rust reddit, etc is that any feature that is basically a monad is seen as very welcomed and "best thing since sliced bread" but if anyone mentions that is just a monad and there could be a better abstraction instead of special casing each new monad syntax with syntact sugar people go crazy and hate any word from someone saying that. So yeah, just the mention of the m-word is bad.