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Some people have hypothesized that GPT-5 is actually about cost reduction and internal optimization for OpenAI, since there doesn't seem to be much of a leap forward, and that may have some truth to it. But another element that they seem to have focused on that'll probably make a huge difference to "normal" (non-tech) users is making precise and specifically worded prompts less necessary.
They've mentioned improvements in that aspects a few times now, and if it actually materializes, that would be a big leap forward for most users even if underneath GPT-4 was also technically able to do the same things if prompted just the right way.
