Column, notably on Apple hype last night: Apple’s iPhone Air reveal was a lot of hot air – and revealed too many compromises • stuff.tv/features/apples-iphon

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@craiggrannell the point of is production testing, ready for glueing it to a hinge and battery to make next years foldable

@falken Yep. I’ve written about that before. But right now, Apple is selling a product and throwing hype by the bucketload. So in this piece, I address what is happening now rather than what might happen tomorrow.

@craiggrannell "selling" a bit like their VR headsets that are just headline generator machines?

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