Column, notably on Apple hype last night: Apple’s iPhone Air reveal was a lot of hot air – and revealed too many compromises • https://www.stuff.tv/features/apples-iphone-air-reveal-was-a-lot-of-hot-air-and-revealed-too-many-compromises/
@craiggrannell the point of #iPhoneAir is production testing, ready for glueing it to a hinge and battery to make next years foldable
@falken Yep. I’ve written about that before. But right now, Apple is selling a product and throwing hype by the bucketload. So in this piece, I address what is happening now rather than what might happen tomorrow.
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@craiggrannell "selling" a bit like their VR headsets that are just headline generator machines?
