The whole blue check mess over at Twitter is getting funnier than I ever could’ve imagined.

To summarize for those who missed it: instead of taking away the blue checks from the legacy accounts, Musk has added a message that suggests that they might be legacy or they might be paying. This deliberate obstruction of information that was there yesterday is as pathetic as it is transparent.

/ht @mmasnick and @NIH_LLAMAS

@jonny the best part is that if you pay eight dollars a month you really can get rid of your blue check so that people won’t think you’re paying, but of course you are paying, so people without blue stars are suspect now too.

It’s the sneetches on steroids.

@ct_bergstrom
I cannot handle all this at once, $1000 per month for a golden checkmark, the tantrum at the nyt, every part of this is just like if someone accidentally sat on the "slapstick" dial and turned it to maximim

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@ct_bergstrom @jonny
Wait till he rolls out platinum, diamond, onyx, black gold, and iridium.

Elites are always looking for a way to out-elite each other. EM seems to have missed how to market these though. Maybe because he doesn’t fly commercial airlines. They are masters at getting people to pay for micro bits of status.

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