@garyackerman Dan Willingham and David Daniel (2012, Teaching to What Students Have in Common) tried to address this by covering learner differences that matter and the myriad ways in which learners are actually very similar (bc we are human)
And Antonenko et al (2020) have a great chapter on learnING differences and how we can design for them. All much better than the bunk learning styles theory.
@garyackerman lol rings a bell