You know what the hardest thing is about talking to journalists?
Telling them that Big Social is destroying their business, urging them to start own the distribution of their work, encouraging them to start their own instances...
Yet watching them continue to depend on Big Social (especially Twitter) all the more.
Big Social is like an addictive drug, causing journalism to waste away. Yet they keep trying to get their fix.
Privately, a good many journalists agree with me about Big Social.
But just as many of them view Big Social as a way to build their "brand identity".
Here's the problem: people on Twitter don't click! They don't read the articles that are linked.
Sure, the "like" and retweet. Maybe even provide a comment. But they don't RTFA.
So in the end, Twitter benefits from your tweets—while all that work you did with "optimization" counts for nothing.
@atomicpoet Yes, none of my kids read. Nobody clicks on the articles. :)
