**Institute of Scientific Method** Reading all these studies of infinitely small improvements, I am dreaming that I will be in charge of the above funding institute with infinite money. We will only fund studies following the Scientific Method where the failure of a hypothesis lands you in a giant 'Three Stooges' pratfall, flat on your ass. If that happens we have a big party, lots of laughs, and double the funding. :)
Whoops, the success of the hypothesis must be world-changing.