Journalists: There has to be a concept of overreporting. Like, we've gone over this and there's no actual new angle. We can move onto all of these other stories.

There also should be a sense that your news org specializes in certain things. You focus on the impact of crime, or positive stories, or hopeful stories.

The product itself has to have a point of view, otherwise, the oligarchy controls it but does no media buys.

Then, you're stuck in this control - agitate - engage loop.

The oligarchy spews. It agitates people. Some like it, some hate it, they post and watch. This engagement leads to bigger CPMs, so as a news org, you wait for the oligarchy to spew again instead of doing great stuff.

The only real way to inoculate your news org is to have sticky stories that people are interested in. This is tough! Gotta get into niches.

As the saying goes "the riches are in niches". That's where there you separate yourself in content and even in ad $$$.

Otherwise, you're getting bullied by whoever has the most attention and biggest check...and that might be the same person at this point. Not good!