Remember, Wired has a paywall. If you're just linking without reading the article, you won't know that, but when you get part way down it throws up a blocker and demands a subscription payment.
@Downes this does the trick on most of that kind of paywall, where the content is on the page, just hidden. That represents most of what I come across, but some sites (notably WSJ) show just a paywall without content behind it in which case you're just out of luck.